Hertfordshire FA Improvements to Service

Service Improvements

Vicki Askew: Hertfordshire FA CEO
We’ve recently made a few changes to the way we work to provide an improved service to you.

Following a recent staff and service review at Hertfordshire FA, there are a few changes taking place which will lead to an improved service available to you, our members and partners.

In the last few months, we have had a few personnel changes to the team with Linda Ennis leaving us after 17 years of service. Melissa Newlin also recently finished her Business Support Apprenticeship with us in May and has now secured a permanent role within the development team as the Education Administrator, providing valuable support to the Coach and Referee Education programme. She will be the key point of contact for anyone wishing to book onto any of our courses that will soon be published for the 2017-18 season.

The staff team are now divided into three areas Development; Operations and Football Services. Please find more information on each of these teams below:


Development Team

The Development Team will continue to be led by Karl Lingham the County Development Manager and will be responsible for delivering our targets set by The FA and developing all areas of football by working with key partners including our clubs, leagues, officials and volunteers.

The Football Development Officers will now have a geographical area of the county to focus on too. They will provide support and guidance on all areas of the game and will work closely with the leagues, clubs, facilities and partners on their patch.

Expect to see them out and about and requesting to meet with you so that they can really understand your challenges and support requirements. They will work flexible hours throughout the week so will be available to attend club nights and evening meetings to offer you the appropriate support you need.

Danielle and Phil will also be out and about more often so that they can engage with clubs, coaches and officials so that they can understand the requirements of the clubs and leagues, but also so they can offer the appropriate support to the coaches and officials on their individual development path.

Melissa will be far more office base, with core hours of 9-5 on weekdays so you can be sure to have your calls answered during these times.

Development Team Contact Details:

Karl Lingham – County Development Manager
01462 650 217

Danielle Evans – Coaching Development Officer
01462 / 07814 615358

Phil Sharp – Referee Development Officer
01462 650220

Melissa Newlin – Education Administrator
01462 650211

Richard Drake – Football Development Officer and Welfare
01462 650215 / 07738 284200

Adam Jones – Football Development Officer
01462 650210 / 07944 460065

John Jatto – Football Development Officer
01462 650219 / 07534 713063

Beth Dawes – Football Development Officer
Returns from maternity leave at the end of August

Operations Team

The Operations Team will continue to be led by George Wells, the Operations Manager. This team will be focused on ensuring the relevant support across the staff team and all requirements are in place to enable us to work efficiently and deliver an effective service.

There will also be a focus on developing the business opportunities and the use of the facility here at Letchworth by encouraging other local clubs and groups to hold events and meetings here.

The Operations Team are also responsible for Marketing and Communications. Our aim is to continue to improve the perception of Hertfordshire FA by engaging with all of our stakeholders on a regular basis. Callum Riley will lead the internal and external communications on behalf of the Association and will therefore be able to assist all customers in raising awareness of the fantastic work completed by our volunteers across the County.

Operations Team Contact Details:

George Wells – Operations Manager
01462 650204 / 07944 461476

Callum Riley – Marketing and Communications Officer
01462 650218 / 07572 015529

Lucy Burdin – Herts 6s Coordinator
07507 651456

Digital Marketing Apprentice
Currently vacant

Marianna Okoh – Finance Officer
01462 650212


Football Services Team

The third team sees the introduction of the Football Services Team.

This team will be headed up by Lauren Halsey, the Football Services Manager. This team will be responsible for the support we provide you, our members. This includes affiliation, player registration, league sanctioning and all areas of discipline. With the recent recruitment of Gemma Smith joining us on 25th July, they will also support the delivery of all our County Cups and our Representative Football. Gemma joins with experience volunteering in grassroots football currently as part of Hitchin Belles.

The Football Services Team will also provide you with expert support on the use of Whole Game System should you need it. Gemma will be working core hours of 9-5 weekdays in the office so you can be sure to have your calls answered during this time.

The Football Services Team contact details:

Lauren Halsey – Football Services Manager
01462 650203

Joseph Karram – Football Services Officer
01462 650202

Gemma Smith – Football Services Administrator
Starts on 25th July


Throughout July, we will gradually transition to this new way of working with the full changes made live in August as the new season approaches and new members of the team join us.

I will continue to oversee all areas of Association business on a daily basis and ensure that we are working as effectively and efficiently as possible with the interest of our members at the heart of what we do.

If you have any questions that you are not sure where to take or who to speak to, please do get in touch with me. I am always happy to hear from you and provide you with the support that you need. I also hope to have far more opportunity to get out and about and meet more of you over the coming season.

Vicki Askew – Chief Executive
01462 650206 / 07944 459994