We believe positivity leads to a better game

We believe positivity leads to a better game, a safer, healthier, more inclusive and more enjoyable game. A game with more Respect

That’s why we’re asking all our clubs, leagues, players, coaches, volunteers, parents and carers to support the Positivity Always Wins campaign to build positivity in football across Hertfordshire.

Positivity Always Wins

It embraces differences, promotes inclusivity, and keeps our head in the game. 90% of young players play better with positive encouragement. Nine out of 10. Let that sink in. Positivity from parents, carers, coaches, officials, older players, teammates. Together, we can all make our game stronger.

Show Your Support

There are a whole range of free resources you can use to promote Respect and positivity across Hertfordshire clubs and leagues. Free resources include Codes of Conduct, Safeguarding Resources, Posters and Leaflets, Social Media Assets and a Positivity Handbook.


Share Your Own Stories of Respect and Positivity

Ask around your club or league for stories where respect and positivity have made a real difference in making football safer, more inclusive and fun for more people. Then share these stories on your social media channels. Stories can include:

• Players showing respect and positivity
• Volunteers making the game more inclusive
• Parents or carers being positive in their support
• Coaches bringing respect and positivity to sessions and matches


Watch how the difference between positive and negative coaching can have on massive impact on our players, the environment and the game.

Will you join him and commit to creating a better matchday experience?  


Gareth Southgate
respect FAQs

Everyone is responsible and should play their part in creating a safe, fun and inclusive environment in which to play. No matter what your role, we can work together to make the game better for all.

This is someone who demonstrates the positive behaviours associated with Respect and encourages others to do the same. This could be someone within a club or league and is not a formal role, but is a great way for your organisation to set a good example and show its commitment to Respect.

We love to hear about positive work being carried out for Respect -share your messages using #WeOnlyDoPositive and be sure to tag us. Please note, if you are taking pictures of children and using for social media, consent will need to be given by the child’s parent/guardian/carer.

Please contact the Designated Safeguarding Officer at Hertfordshire FA. They would be happy to hear your ideas and can provide you with some constructive feedback.

During the game the Match Delegate will be responsible for the behaviour of all club members and spectators. Matters of a more serious nature should be reported to your Club Welfare Officer or direct to the County FA if you think there is a Safeguarding concern.

Get In Touch

By Phone:

01462 677622 (Weekdays: 9am-5pm)

By Email:

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