Football Club Marketing


Build Relationships in the Community

Promoting your club and securing sponsorship is a great way of funding
your club

Building relationships with local businesses can benefit everyone. Sponsorship is an excellent way for your club to raise revenue while raising the profile of the organisation that is sponsoring you.

Grassroots football offers business and organisations with a unique opportunity to communicate with their customers and put something back in to the community.

Finding and securing a local sponsor will be a huge victory for your club, but it can be difficult to know where to start.

Sponsorship Guidance & Advice

Club Matters

Club Matters is Sport England's one stop shop for sports clubs.

Club Matters provides free, convenient, practical resources to help you develop and run a sustainable club. There are 3 things Club Matters advises to remember when looking to secure new sponsorship deals:

  • What can your club offer the sponsor?
  • What can the sponsor offer your club?
  • Who are potential partners?

Learn more here

Sport England Club Matters
Sponsorship FAQs

We no longer require Clubs & Leagues to sanction sponsorship agreements with the Hertfordshire FA.

If you have questions or queries about a potential sponsorship deal at your club or league, please contact us with the details and we'll reply to your message as soon as possible.

Yes there are. It is not acceptable for a youth football team to be sponsored by a company promoting products or services that are not appropriate for children. Examples of this would include, but are not limited to, tobacco and e-cigarettes, alcoholic drinks, pubs and bars, tattoo parlours.

If you are unsure about a potential sponsor and want to check their suitability please get in touch with us.

Yes - Please call Hertfordshire FA Marketing & Communications Officer, Stuart Mugford, on 01462 650218 or send an email to

Get In Touch

By Phone:

01462 677622 (Weekdays: 9am-5pm)

By Email:

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