After months of work behind the scenes, we are delighted to reveal our new brand identity
Following an extensive review process, we have moved to modernise and strengthen our brand, creating a more vibrant and dynamic identity that better represents our values as an organisation and the forward-looking football community we serve.
The rebrand, which launched on 22nd July, will see an immediate visual change both on our website and on social media, as well as around our facility in Letchworth. Further changes will phased in over the coming months to bring all aspects of our identity move into line with the new look and ensure the Association has a consistent and recognisable brand.
The new crest moves to a cleaner, simpler style, designed to stand out across a range of digital and physical media. It features a bold interpretation of the iconic hart which is synonymous with our county, making it more impactful and symbolising the strength and determination of our grassroots football community.
The new design also sees a return to the traditional shield, which not only references previous versions of our crest that were in use for the larger part of our history, but also better reflects the strength of our relationship with The FA and England Football.
Karl Lingham, Chief Executive Officer at Hertfordshire FA, said:
“We are very excited to share our new logo and hope that it will become a much more recognisable brand within the local community. We work to improve football for everyone in our county and one part of that is for all involved, young and old, to understand who we are and what we do.”
We are committed to being an effective, modern organisation that is positioned to offer the best possible service to the game in Hertfordshire. The more we are able to engage with and support all those involved, the stronger Hertfordshire football becomes and the benefits to our communities grow.”
To learn more about Hertfordshire FA, our role in the game and the impact our work will have in the years ahead, read our Strategy for Grassroots Football 2021-2024.